A marketing email is able to deliver information that is relevant to the reader at a time that’s convenient for them. It’s all about talking on a one-to-one basis and developing a loyal community of customers.
Perhaps you need to announce a new product or service, or simply remind your customers about the advantages of an existing line.
Maybe there’s a special offer or event to tell them about, or perhaps a current issue in the news that you could build on to encourage interest. There are lots of opportunities to get closer to your clients, to monitor their requirements and help make sure they don’t forget about you.
It’s a unique way to fine tune your message in order to address different strands of your target market. You can also get rapid feedback on how it is being received.